Our Story

Built in
Nairobi.
Driven Everywhere.

Urbanlugs was born from one simple belief: Kenyan car culture deserves world-class wheels. Not imported stock that everyone else has. Custom forged pieces, built to your exact specs, that say something about who you are before you even step out of the car.

We work with serious car enthusiasts — the ones who care about fitment, finish, and what's actually under the car. Whether it's a Range Rover that doubles as a daily driver or a BMW track build, we make the wheel that fits your vision, not a catalogue.

Nairobi, Kenya

What Drives Us

The Urbanlugs
Standard

Precision Engineering

Every wheel starts from high-strength aluminium alloy billet, precision forged and CNC-machined to exact tolerances. No compromise on material, no cutting corners on process.

True Custom

We don't sell from stock. Every order is a build conversation — your car, your specs, your finish. The 3D model you approve is exactly what gets manufactured.

Forged from billet — not cast, not pressed

High-strength aluminium alloy, CNC-machined to exact tolerances. The material costs more. The result is in a different class.

You approve the 3D before we cut anything

Your render, your car, your exact wheel — confirmed by you before production starts. What you see is what gets built.

15 to 40 days — fast, never rushed

Your wheels ship when they're right, not just when a timer runs out. We keep you in the loop at every stage of the build.

You talk to us directly — not a form, not a bot

One WhatsApp message starts your build. Specs, fitment, finish, shipping — handled personally. Every order, every time.

Nairobi-born — not a foreign brand with a rep

We know these roads, these cars, and the people who drive them. This brand exists because Kenyan car culture deserves better.

Luxury and off-road — we build for both

G-Wagon or Land Cruiser. Maybach or Prado. In Kenya, prestige and adventure aren't opposites — we treat them the same.

Who We Build For

Two Types of
Driver.

The Luxurious

Range Rovers. Maybachs. AMGs. G-Wagons. You drive a statement car and you know the stock wheels don't do it justice. You want forged wheels that match your car's level — and then some. We build those.

The Fast Lane

Track builds. Performance upgrades. Off-road setups. You care about what the wheel does, not just what it looks like. Lightweight forged construction that shaves kilos where it counts. We build those too.

Built inNairobi.Driven Everywhere.

The UrbanlugsStandard

Two Types ofDriver.

The Luxurious

The Fast Lane

You've Got Taste.Show It Loud.

Built in
Nairobi.
Driven Everywhere.

The Urbanlugs
Standard

Two Types of
Driver.

You've Got Taste.
Show It Loud.